Artificial space

I like both natural and artificial things. One is warm and the other is cold, they are placed in the opposite position. But sometimes, they exists at the same time. In terms of some products by northern European producer, such as Bang & Olufsen, they indicates artificial, simple, things with natural, wooden, things. The same things are mentioned with the product by MUJI.

The design is sophisticated, not just simple, but there are the functions that we requires. Sometimes, the function corresponds to the demand of very niche people. But this is very important, and the unbalance makes people fun and attracted.

This is the strategy of very famous computer producer, Apple co. They design very sophisticated look, and the functions attract minority people; this is their strategy.

But cynical thing is happening these days. There, iPhone is sold in all over the world, and many people purchase it. As a results, iPhone became majority of the smart phone market. Apple must pleased with the sales profit increasing, but this brought them about the anticipation to their strategy.

The next step they will take indicates their future, I think.